Thursday, May 17, 2012

As one of the fitness industry's most prolific and legendary photographers, Alex Ardenti is a regular contributor to over 30 magazines worldwide Oxygen. His credits include magazine covers, major editorial features, commercial advertisements and more. Alex will be at Fitness Universe Weekend next month in Miami and offering his professional services to all competitors. Contact him directly for rates and availability -

Also, this week, Alex begins a regular series about how to prepare for magazine and commercial photo shoots. If you've ever wanted to know the do's and don'ts about how to get real media publicity, you don't want to miss his guidelines and tips. And, if you want to know how to fully and properly prepare for photo shoots, then Alex's series will be indispensable for you.


"Even after 35 years in the game it still baffles me that certain models, bodybuilders and fitness competitors don't realize the perpetuity of their images. One thing I remember understanding right from the beginning of my career as a competitive bodybuilder and later as a photographer was that a photograph of yourself is a testimony on the level of conditioning you have attained at that certain point in time. So why not make that image as impressive as possible? Something that you will be able to show to everyone years after it was taken? Yet time after time I see models show up at a photo shoot unprepared and in less than stellar conditioning.

One crucial piece of advice I can give to anyone who has scheduled a photo session with a professional photographer is to take the event seriously. Whether you are paying the photographer to capture your best looks or if the photographer has hired you for a paid job or even if it's a simple "test shoot" the level of professionalism on the part of the photographer and crew will always be the same. You will need to treat the project with the same level of professionalism as everyone else working with you.

I'll go as far as saying that preparing for a photo shoot should be as meticulous and demanding as preparing for a contest. The best fitness models and competitors I work with always go through a mini preparation for their photo shoot. Some just need 10 days to "dial it in" while others train and diet diligently for 30 days or so to make sure their are immortalized at their best. A great image of yourself, especially in our digital age, will last practically forever from this point in time on. Make the photos count by giving it your best and by showing up at your best. No one is asking for perfection because your physique is always a work in progress but having done your homework will show both physically and in your attitude. You will have the confidence of knowing you did the best you can do and will be ready to show it off.

There are several things though that can detract form an overall perfect package. They can literally make or break a shoot. In the next installment I will have a list of the most essential things you should have under control for your big day under the lights!"

Alex Ardenti will be available for personal portfolio shoots in Miami from June 13 - 18. Contact him directly for rates and availability -

1 comment:

  1. Being fit and healthy is something we all aspire to, however, when it comes to implementing these plans we usually start off very keen and enthusiastic and end up regretting not taking a little more time to ensure our new regime is just right for us.

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